Token
20Something
18 Jul 2023
Token
20Something creates a new identity for Token they embraced soft colours and faces, steering token.com sharply away from crypto conventions. They took inspiration from the technological turning point of the 60s space race, choosing a font evoking classic sci-fi book covers.
20Something built the logo mark, named Ken, who acts as an expressive guide through the new world of tokenisation. A world illustrated by Bertrand Aznar, who created a vibrant, aspirational, yet relatable space. whilst ON, built the app and web experience with a focus on “Intent.” Users can easily learn and make informed choices instantly.
