Studio zur Strassen creates a new visual identity for TOMORROW a venture capital firm founded on the profound belief that radically transforming industries is essential for humanity’s survival. They bring transformative technologies to life through courageous changemakers, driven by relentless optimism and cutting-edge science. The VC sees the fundamental rebuilding of the world’s largest industries as this generation’s greatest opportunity.

TOMORROW’s identity exists at the intersection of nature, technology, and finance. They intentionally shift from illustrating nature’s beauty using images, to a more abstract interpretation of a thriving future through technological innovation. The wordmark evokes a sense of hope, symbolising the rising sun of a new day.