Too much to watch
Studio Kiln

10 Oct 2023

Too much to watch

Studio Kiln was commissioned by 4creative to create the brand identity, motion graphics, event graphics and programme design for this year’s RTS Cambridge Convention.

The Royal Television Society’s annual two-day event at Kings College, Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news. This year’s event titled, Too Much To Watch, was chaired by Channel 4 CEO, Alex Mahon and held in collaboration with the broadcaster.

Inspired by the core topic and title of this year’s event – Too Much To Watch – we created an identity that playfully explored the idea of a crowded screen. Each letter, word and phrase inflates and competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.

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