Turf
Athletics
7 Jul 2022
By designing with sound
Turf creates welcoming spaces where the values many modern workplaces aspire to—wellness, accessibility, creativity, sustainability—are literally in the air. Like the Turf approach, Athletics began the process by listening deeply to the pain-points in their current branding, and their desire to let leading architects and designers focus on the best parts of being creative and leaving the noise behind.
Since 2016, Turf has partnered with some of the world’s most ambitious architects and designers to create spaces that sound as beautiful as they look. They approached Athletics with a vision to develop a visual identity that reflected their recent growth, without losing their authentic Turf flavor—playfulness, adaptability, and joy.
