Bold creates a new brand experience for TV 2. The challenger that has grown to become Norways leading commercial broadcaster, and is one of the country’s strongest and most recognizable brands. TV 2 broadcast live sports, news and entertainment, including distribution of movies and series through both linear and streaming services.
A full custom typeface has been created for TV 2 built upon the combination of sharp and soft corners. The typeface is both functional and distinct, and is used throughout all applications and communication.
Bold also partnered with CATK we created a series of idents, which focuses on the combination of 2 different perspectives, translating into something new and unique.