Un Posto

Velvele

Date
18.07.25

Un Posto sets out to elevate the humble Italian focaccia into a cultural experience. Located in İzmir, it brings together the Italian joy of sharing and the Turkish spirit of hospitality. From logotype to signage, the identity strikes a balance between nostalgic Italian references and fresh visual clarity.

The design system centers on four key pillars: product storytelling through Italian naming, authentic storefront-style slogans, restrained use of graphic elements like red-and-pink stripes, and a typographic system inspired by vintage Italian signage. The result is a brand that’s not only visually distinctive but emotionally resonant, a new neighbourhood destination with an old soul.