Studio Klin worked side by side with the internal design team to help shape the new Vinted brand to reflect a bold, human, and design-led evolution of the platform’s identity. At its heart is the idea of empowerment through circular fashion making second-hand the first choice. The updated brand is built around clarity and consistency, while staying true to Vinted’s grassroots feel and community-first values.

The visual identity uses expressive typography, playful yet purposeful layouts, and a refreshed colour palette that balances trust with optimism. Photography plays a key role, capturing real moments and authentic personalities to represent the diversity of the Vinted community. Tone of voice is straightforward and spirited  clear, helpful, and confident without ever feeling corporate. Whether it’s a social post, an app screen, or a campaign, every brand expression reinforces Vinted’s mission: to make second-hand everyone’s first choice.