We Mean Green
Studio Blackburn

We Mean Green

Studio Blackburn were asked to create a print and digital campaign to promote the environmental benefits of rail travel — for use at COP26. The campaign’s objective is to encourage a modal shift from road to rail.

The eight week campaign uses a colour adaptation of the Britain Runs on Rail logotype — originally adapted from Gerald Barney’s 1965 double-arrow logo by M&C Saatchi. It simultaneously draws on the heritage and recognition of the past but — more importantly — draws attention to the environmental benefits of rail travel over other forms.

Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.

Submissions
Submit@visuelle.co.uk↗

Image requirements
2000 x 1333px

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Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.