Wild Thingz
How&How
8 Nov 2024
62% of parents are reluctant to give their children sweets. This isn’t surprising when the big brands are a shit-filled amalgamation of sugar, E-numbers, animal gelatine, palm oil, Talcum powder, and more. Yes there are better-for-you sweets, but their blanding (did our pen slip?) is just about as joyless as having no sweets at all.
If only parents could treat (aka bribe) their kids guilt-free. If only kids could taste the rainbow without all that rubbish. Enter Wild Thingz with a mission: to create a sweets brand that parents wouldn’t feel bad about, and kids would go mad about.
