The Women’s Tennis Association came to us at a pivotal moment. One of the world’s most high-profile sports organisations saw an opportunity to shine even brighter. But the competition for attention is fierce—not just from other leagues—but from anything that grabs eyeballs.

Nomad’s challenge was clear: transcend tradition and transform casual interest into pure, passionate WTA fandom. Repositioning the WTA as a sport and entertainment brand with the power to rally the world.