Alex Hunting Studio

1 Jun 2023

Wool’s new visual identity is led confidently and comfortably by a bespoke logomark, elevating their brand to sit effortlessly alongside their products whilst definitively planting their flag in the luxury interior sector.

The logomark itself champions a distinctive contrast created between the chiselled tension of sharp lines and embracing curves, conveying the craft at Wool’s core and their expertise. Accentuated through premium physical finishes, such as layered fabric embossing and gloss finishes, the logomark and its shortened alternative go far in elevating the retail experience of Wool’s practice, manifesting in a tactile expression of type and tone.

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