6 May 2021
As far as brand experiences go, the beauty space is bland. Variations of the same thing, using makeup the same way. Youthforia wanted to break the beauty rules for a Gen Z market bored by what’s out there.
Universal favourite rolled out a visual and verbal identity dripping in 90s nostalgia that mixes and matches as joyfully as the brand’s product system and gives its audience permission to play with their self-expression.