Youthforia
Universal favourite

Youthforia

As far as brand experiences go, the beauty space is bland. Variations of the same thing, using makeup the same way. Youthforia wanted to break the beauty rules for a Gen Z market bored by what’s out there.

Universal favourite rolled out a visual and verbal identity dripping in 90s nostalgia that mixes and matches as joyfully as the brand’s product system and gives its audience permission to play with their self-expression.

Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.

Submissions
Submit@visuelle.co.uk↗

Image requirements
2000 x 1333px

Twitter↗
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Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.