CRU created the new brand identity for Zenta Solutions a HealthTech startup for a new generation of healthcare: connected yet private; intelligent yet locally rooted. With their product ARC, they enable clinics to structure and anonymise medical imaging data right at the source and feed it into a data-protection-compliant network.

CRU mission: to craft a holistic brand that fuses technical excellence with cultural depth positioning Zenta as a pioneer in structured health intelligence.