Studio Marcus Kraft creates the campaign and visual communication for the Zürcher Theater Spektakel, one of Europe’s largest festival for the contemporary performing arts.
This year’s campaign, they collaborated with artist and photographer Jean-Vincent Simonet. The expressive visuals show protagonists of the upcoming performances. Simonet combined old manual photographic techniques with new digital retouching methods in a specially devised experimental process. The radiant and fluid works, which look like a mix of photography and oil painting, have an exuberance that suits the dense programme.