Audion
Bruno
22.04.26
Audion is the leading digital audio advertising platform, allowing brands to broadcast and manage campaigns across all audio environments, from podcasts and streaming to digital radio. Despite its market leadership, its visual identity lacked presence and a distinct signature.
The challenge for Bruno was to build a bold, distinctive identity anchored in the physical representation of sound. They drew inspiration from Chladni figures, the geometric patterns formed by particles on a vibrating plate. This project marks a pioneering experience in creating, defining, and systematising patterns derived directly from sound frequencies, allowing us to build a unique system of generative shapes.