Kit Studio has rebranded Exell Film as EXF.STUDIO, creating a new visual identity and immersive digital experience designed to position the production company as the ‘cheat code’ for modern film and photography.

Rather than following the conventions of a traditional production studio website, Kit Studio created a digital world that encourages visitors to explore, discover and interact with the brand. At its core is a bespoke EXF ASCII code, which becomes both a graphic device and an interactive language throughout the experience.

The code appears across the site in a variety of forms, tracking reels, scrambling timezones and connecting the studio’s work. It also creates playful 3D elements, including a pigeon that takes flight on the contact page. A stark black and white colour palette provides the foundation, allowing the constantly shifting ASCII system to bring energy and movement to each page.