Motto has created a bold new brand identity for Betr, a fast-growing real-money gaming company founded by Joey Levy and Jake Paul. Expanding beyond sports betting into casino, arcade, predictions, media and community, Betr needed a visual identity capable of bringing its growing ecosystem together.

At the centre of the rebrand is ‘You in?’, a simple, social invitation that connects every product through a shared idea of participation. The visual identity builds on Betr’s existing lightning-bolt symbol, evolving it alongside a richer colour palette, bold typography, photography and expressive 3D art direction.

Designed to feel energetic and culturally relevant, the new branding avoids familiar gaming clichés in favour of a more distinctive visual language. The flexible identity has been developed across the Betr app, social media, partnerships, product marketing, App Store presence and campaigns.

The result is a cohesive brand system that gives Betr the flexibility to expand while retaining the rebellious, entertainment-led character that helped establish the brand.