Working with New York-based label TEMILY from its inception, creative studio HOLIDAY has developed a comprehensive brand identity spanning brand voice, website design, digital direction, collateral and packaging.

Extending beyond visual identity, the collaboration reaches into the physical details of the product itself. Working closely with TEMILY’s founder, HOLIDAY designed bespoke garment hardware, including zippers, bra clasps and a complete labelling system.

The guiding principle was to treat every physical detail as an opportunity for brand expression. From the clasp on a bra to the label on a blazer, each touchpoint becomes part of the wider identity, connecting the brand with the wearer through considered design. Rather than treating these elements as functional afterthoughts, HOLIDAY gives them purpose and personality, creating a cohesive brand experience that extends from the digital world to the garments themselves.