A Lucky Year
AO Design

A Lucky Year

“A Lucky Year 猪你好运”是美发造型品牌 Mo Lifestyle Lab 以2019猪年为主题推出的年度系列礼品,并在全年不同的时间段逐一释出,以此呼应横跨全年的好运。

项目因其时间跨度和设计多样的特点,我们着重围绕如何建立一个具有系统识别性和丰富扩展性的“好运”来思考设计。

最终,我们以品牌的折射概念与生肖猪的图形作为切入点,设计出用以“畅饮”的祝你好运,将其生成各种不同的视觉画面以针对不同的内容需求。因此,这可视化的“畅饮”有了自己独特的审美趣味,并在社交媒体的传播下,让品牌方在全年持续引起受众的关注。

Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.

Submissions
Submit@visuelle.co.uk↗

Image requirements
2000 x 1333px

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Visuelle is an online creative showcase and visual feed curated by David Bennett Creative Director at opx.studio↗.

Visuelle is open to all creatives, the only criteria is our mantra ‘if it’s great it goes on’.

David’s personal work can be viewed at this-studio.co.uk↗.