YouTube Space
MultiAdaptor
5 Nov 2020
MultiAdaptor
The YouTube Space brand needed to drive a sense of excitement and aspiration amongst creators and brands alike — it needed to feel as creative on the outside as it is on the inside. It also had to clearly differentiate from other YouTube communications, whilst creating a suitably strong association to capitalise on the credibility of the globally recognised master brand.
MultiAdpator’s response, create a brand that’s highly flexible and easy to use, to keep the high frequency of communications feeling fresh and varied, but consistent and recognisable.
