Kurppa Hosk

9 Sep 2022


Alleima, previously Sandvik Materials Technology, was once part of the parent company and brand named Sandvik— one of Sweden’s oldest and most respected brands. When the decision was made to establish it as a separate entity, it sparked a three-year-long strategic and creative partnership with Kurppa Hosk, and what is arguably the most closely watched rebrand in Swedish industrial history.

For audiences curious about brand strategy and design of epic proportions, a true client/agency collaboration and creating a new identity that embraces the nostalgia and fierce loyalty to the old brand, this should make for a great story. It’s timely, too – Alleima was officially listed on the Stockholm Stock Exchange on 31 August.

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