Adapting the clean lines of late modernism, Village Green’s relaunch campaign for Arthur Stanley House captures the enduring influence of the building’s mid-century design and echos the attitude of an iconic era.

Mixing the past with the present, the new visual identity pay homage to the original architectural scheme, and recent evolution of London’s Fitzrovia district. Village Green worked with project architects AHMM, referencing typography, materials and colour to convey the design-led aesthetic of the new office workspaces.

Photography: Elliott Wilcox