Ashton
LG2
20 Aug 2024
Ashton
Ashton was the first restaurant chain in Canada to specialise in poutine – it’s been serving the iconic dish since 1969. However, as the decades passed, both Ashton’s image and its restaurants remained frozen in time. In 2022, two young entrepreneurs with a vision of expansion acquired the 23 locations of this beloved Quebec brand.
The new owners faced some major challenges: stagnant sales figures, outdated restaurants, an aging clientele and the need to recruit younger workers. It quickly became clear that Ashton’s brand image and experience needed to be revitalised. In steps LG2, who reimagined Ashton’s entire brand experience at one of its flagship restaurants.
