OpenResearch
Play
21 Aug 2024
OpenResearch
OpenResearch, formerly Y Combinator Research and chaired by OpenAI CEO Sam Altman, is a nonprofit collective focused on exploring complex, open-ended questions like unconditional cash in the U.S. Play developed their brand identity by drawing inspiration from the research world’s paper trails, incorporating elements like documents, sticky notes, and bulletin boards.
The logomark symbolises the diverse, multi-dimensional sources behind their collaborative research, with an upward tilt reflecting optimism for the future. The typographic system, featuring National 2, Atlas Grotesk, and Atlas Typewriter, blends a bookish and contemporary feel. Brand touchpoints, from swag to social posts, leverage the brand’s inquisitive spirit, with large headlines and printed materials encouraging audiences to engage in asking big questions.
