SXSW Sydney is a week-long celebration that brings together the world’s brightest minds. Similar to a celestial object, it attracts creatives, innovators, and thinkers from all around the globe. More than just an event, SXSW Sydney serves as a launchpad for creative brilliance.

Studio 3AM collaborated with the SXSW Sydney team to create the 2024 visual identity and campaign assets for the event. They established a cohesive and striking visual identity across print, digital, and motion platforms. They aimed to appeal to the target audience and embody the essence of SXSW Sydney as a hub for creativity and collaboration.