&Cookies is a bold new cookie brand from Kuwait, created by creative studio Fishfinger to appeal to a young, trend-conscious audience. The brand identity takes a playful approach to food branding, combining a distinctive visual language with an energetic tone of voice designed to stand out in a fast-moving social media landscape.

At the heart of the identity is a simple but expressive colour palette of buttercream, sugary pink and punchy red, paired with a characterful logo, bold typography and a collection of deliberately wobbly cookie illustrations. Rather than relying on maximalism, the branding uses a limited number of strong graphic elements and pushes each one to create maximum impact.

Large-scale product photography brings the cookies to the forefront, while flexible layout rules introduce consistency without losing the brand’s sense of spontaneity. The identity extends across packaging, uniforms, store design and motion, supporting &Cookies’ constantly changing menu of flavours and limited-edition releases.