London-based brand studio, Nomad, has created a new identity for Football Manager – the cultural gaming phenomenon developed by Sports Interactive and Sega.

Tasked with defining a new dawn for Football Manager, Nomad set out to build a brand identity that captures both the authenticity of football and the imagination of its players, balancing heritage with a game-changing vision.

At the heart of the new identity is the manager’s technical area – the place where footballing destinies are shaped and vision comes to life. This inspired a bold new system that puts the technical area at the centre of the brand, underscoring Football Manager’s role as the game where strategy, storytelling and passion collide.

A modernised ball design, rooted in football itself, sits alongside a new suite of colours – setting fresh foundations for a new dawn in line with the move to the Unity engine. Together, these game-changing elements create an identity built for the future of Football Manager, designed to bring players’ stories to life in every detail.