Lovework Studio collaborated with Historic Newspapers to completely evolve their brand strategy, identity, packaging and digital experience. As the name suggests, HN sell historic newspapers. They also create themed books with compilations of the greatest front pages of all time—thoughtful gifts for people who are passionate about sport, music, film or history.

With the biggest private archive of newspapers in the UK this project allowed Lovework to immerse themselves in classic newspaper designs, masthead graphics, halftone printing processes and blackletter typography. A key feature of the rebrand was a total overhaul of their cover design system for over 350 books that customers can now personalise for gifts with gravitas. Old News. New Present.’