Jordan
M35
11 Jun 2022
Jordan
M35 collaborated with the Jordan brand internal design team to design a new modular identity system that celebrates powerful change-makers worldwide, who represent their cities, whilst driving the collective future they want to see within sneaker culture.
The modular identity employs the visual language of technical forms and surveys to reference the brand’s goal of listing to and learning from its community, simultaneously putting these change-makers center stage.
