Kew
Mast
10 Dec 2024
After decades in the market, KEW updated its identity to better reflect its approach to total real estate. The previous branding felt outdated and no longer conveyed the company’s position effectively. The new wordmark by Mast blends upper and lowercase characters and adds a unique, human touch while maintaining the strong, structural qualities of the accompanying symbol. This combination strikes a balance between approachability and professionalism, conveying credibility and trust. Together, the wordmark and symbol create a unified identity that exudes strength and reliability, reinforcing KEW’s established reputation as a trusted, expert in the industry.
