Limelight Steel
Play
11 Dec 2024
Limelight Steel
Limelight Steel is transforming the steel industry by producing zero-carbon steel using laser light instead of traditional methods. Play’s brand identity positions Limelight as a forward-thinking leader in sustainable manufacturing.
The logo evolves from the previous design, symbolizing a focused laser beam that sparks energy and innovation. The primary typeface, Union, combines industrial strength with approachable clarity. The color palette balances serious navy blue with energetic neon accents, reflecting Limelight’s dynamic, green technology. Blueprint-style illustrations simplify complex processes, while photos from Limelight’s Oakland facility capture the raw, powerful contrast between steel’s gritty texture and the clean precision of laser technology.
