22 Oct 2023
Born in tech and science, L’Oréal Professionnel is a global leader in professional hair industry innovation. Over a year long partnership, Found developed a unique brand world art direction that brings to life the advanced research and technologies that go into each of their products.
Working across several of L’Oréal’s haircare ranges, their work explores the visualisation of the science and ingredients that go into each product. Each product’s ‘hair tech’ features are brought to life in a series of otherworldly compositions and behaviours that are designed to work together as a cohesive set.