Olympic Museum
Studio Blackburn
5 Aug 2024
Welcome to the home of the world’s largest and most comprehensive Olympic collection, featuring nearly 100,000 fascinating treasures spanning more than 2,000 years of history. Studio Blackburn partnered with the Olympic Museum to refresh their brand, striking a balance between honouring the museum’s heritage and embracing its future. SB’s goal was to help them create a strong emotional connection and generate excitement around the museum experience and its artefacts, both in Lausanne and digitally and internationally.
One of the key aspects of the brief was to provide enough differentiation from the Olympic Master Brand while giving the Museum its own identity.
