Fitbit Ace LTE
Koto
3 Aug 2024
Fitbit Ace LTE
Koto partnered with Google on a weird, playful, and loveable brand for Fitbit’s newest product release, Fitbit Ace LTE. Marking a significant leap forward in the world of kids’ wearables, and rooted in the brand’s mission—to move a generation of gamers—the Ace LTE embraces a new vision where gaming and fitness come together to transform exercise into play. Koto’s brand work began with strategy, visual & verbal ID and eventually extended across marketing, digital, and packaging.
