Wonderkid
F37 Studio
1 Aug 2024
Wonderkid is the brainchild of Alex Budenberg and Sophie Paton, a creative production company that collaborates with the industry’s top global creative studios. The brand aims to champion the unique, the bold, and the cool, captured by a hand-drawn wordmark and a playful brand mascot.
F37 Studio combined this playful style with a robust editorial brand system, showcasing them as a serious force in the industry while retaining their youthful nature. Developed a series of behaviours for the mascot that brought their positive, energetic nature to life, enhancing all brand touchpoints.
