28 Feb 2022
OOP is an ice cream shop based in Qatar. The concept is friendly and familiar, so we wanted to dig deep into the experience that this cool edible has offered since our childhood: comfort with a nostalgic wink.
The logotype, we went with the flow (literally) and played with the melting sensation of one letter into the other, personalizing the typography and avoiding edges for a round, wavy finish. Through repetition, we achieved a staple look that feels fun and lively.