OSESP
Polar
18 Sep 2024
OSESP
The new visual identity for OSESP is designed to be both a sensory and captivating invitation to rediscover classical music. The identity is built on two layers: a rational, disciplined layer representing the dialogue between time, rhythm, and tempo, and an emotional layer that expresses the experience of listening to and watching the orchestra. A generative design system called “Instrument” was developed to visually translate sound into dynamic compositions, allowing for a fresh and flexible identity that evolves with the orchestra.