Pertex
Systems Studio
17 Sep 2024
Pertex
Systems Studio has delivered a comprehensive rebrand and repositioning for performance fabric producer Pertex, guided by an approach that challenges conventional thinking in the Outdoor category.
Thinking against the norm, Systems Studio provided Pertex with an identity that aligns with the evolving desires of the Outdoor community, where products serve as stories waiting to be told, rather than just functional tools. This shift positions Pertex to engage directly with consumers, redefining what it means to be an ingredient brand in a rapidly changing market.
The rebrand included a new logotype, sub-brand identities, typographic system, colours and illustrations. The rollout spanned a redesigned website, marketing materials, hangtags, and printed sales collateral, creating a unified brand expression that resonates with a narrative-driven Outdoor market.
