PerDiem
Tino Nyman & Studio Nine.SixThree
3 Oct 2024
PerDiem
PerDiem is a jewelry brand based in New York that emerged in the wake of the pandemic. The founder, Jini Peang, needed help articulating her hopes and vision for the brand. We crafted a positioning that reflected her company’s origins and positioned it uniquely in the jewelry space.
Tino Nyman positioned PerDiem as a catalyst for discovery, a prompt to challenge mindless living. It’s not about correcting and starting over, it’s about improving and refining. The brand’s carving process reflects the human condition, encapsulating our capacity to evolve through arduous transformations toward self-discovery.
To convey this, Tino went with a bold logo set in Onsite by Sociotype Foundry, they chose a colour palette that consists of coquelicot and burgundy, which is both refreshing and down-to-earth.
Brand strategy and positioning by NINE.SIXTHREE
