Prospect
Alter

Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.

They were looking for a contemporary execution with an underlying sense of familiarity and character. Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.

To add dimension and tone we worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout.