Over the past year, UIWD have been fully immersed in the creation and development of the brand identity for PULSO Hotel, a new hospitality concept located in São Paulo, Brazil.

Our scope included the full branding strategy and visual language, from creative concepts and storytelling to the design of every brand touchpoint: signage system and wayfinding, drink labels, keycards, packaging, tote and shopping bags, branded merchandise, tableware, and menus for the restaurant, bar, boulangerie, and in-room service. We also developed all stationery, welcome cards, social media templates, and the visual identity for the hotel’s signature bar.

Beyond design, we led the entire creative production process, carefully selecting high-quality suppliers, premium materials, and special printing techniques to ensure consistency and excellence across every item.