26 Oct 2023
rSIM is the worlds first truly resilient SIM card. Resilience in technology is crucial for Security, Safety, Sales etc. Studio Blackburn teamed up to help support rSIM’s mission and build a brand around the idea of being “Always On”.
Technology can sometimes be perceived as empty and soulless but as this is a truly intelligent SIM card we wanted to give the product real character and personality, running with a concept of “It’s Alive” for the branding—rSIM thinks, therefore it is!
The green was inspired by the On Buttons, Lights, Switches… that feature on a wide variety of technology. Through the use of expressive animations, bold typography, as well as bringing the SIM Card to life we created an identity to clearly stand out in a sterile B2B crowd.