A new promise ”Behind your scene” together with the new name “Sileon” laid the foundation for the brand strategy and was reflected in every part of the identity. A chopped-up image concept conveyed the splitting up of payments, whereas objects and people shot through corrugated glass portrayed the idea of a service that operates in the background.

Yellow was used to insert energy and make sure that although Sileon stay in the background, they are energetic, fast movers. In other words, a communicative solution that manifested everything Sileon, while ensuring their identity was one of a kind.