22 Jun 2022
Vev is the only all-in-one web building platform for professionals to create and launch unique web experiences with complete creative and technical freedom.
Vev sought to redefine their brand identity to match the power and flexibility of their product. As a result, they partnered with Decimal who worked in collaboration with Mediocre to conduct a comprehensive brand audit and visual identity to attract a new generation of creatives.
The first step in this project was understanding the product and how diverse their tool is compared to others – defining what makes it unique, who uses it and why. The popularity of web design software continues to grow, so finding new visual systems to explore was the main focus in creating their new brand identity.