SOMO is reshaping automotive auctions by pairing its industry expertise with a digital platform built for modern collectors, making the experience more transparent and accessible than ever.  Forth+Back was brought on to refresh SOMO’s identity with a system that feels sleek, modern, and aligned with the platform’s forward-thinking approach.

The studio introduced a new streamlined wordmark that is low, elongated, and designed to feel sharp and fast even when static. The expanded palette adds a bold hit of orange to a foundation of racing green and gold, supported by a range of tones that allow the brand to shift its voice depending on the moment. For the style guide, F+B selected a format inspired by retro driving manuals, offering clear and concise instructions with a functional, on-the-go sensibility.