Tafnex (三井化学)
Daniel Lanzrath
8.10.25

“One Material, Endless Possibilities” – with this guiding principle, the Mitsui Chemicals Group relaunched its Tafnex (三井化学) brand with a renewed identity.
Designer Daniel Lanzrath led the creative direction of the global rebrand, including the new logo, visual identity, and UX/UI design of the corporate website for Europe and Japan. A digital style guide, modular pattern library, and consistent visual language ensured long-term brand cohesion.



