Alina Skyson’s visual identity for photographer Joe Bulawan merges elegance and edge, rooted in the worlds of fashion and beauty. Drawing from Bulawan’s confidence and artistry, Skyson crafted a distinctive identity built around a bold wordmark, paired fonts, and a grid system inspired by facial proportions. The result is a flexible design: it can assert itself with fearless typography or defer to showcase the photography.

Skyson uses Riforma (Lineto) and Diatype (Dinamo) to create a harmonious font pairing that works across print and digital touchpoints. The system supports versatility, whether minimal or expressive, allowing Bulawan’s growing portfolio to span genres without losing cohesion. The identity both celebrates the visual impact of the photography and gives structure to its presentation, ensuring the brand can stand alone when needed, but always in dialogue with its imagery. A smart, elegant solution for an artist whose work demands both form and substance.