Hyperice, the performance technology brand trusted by athletes worldwide, continues to push innovation with the launch of Hyperice X 2—a fully electronic contrast therapy device for faster warm-up, smarter recovery, and stronger comebacks. Designed for athletes, fitness enthusiasts, and those recovering from injury, the X 2 integrates deeper cold, powerful heat, and built-in compression into one sleek device.

Independent Designers—Collective partnered with Hyperice to create the product brand identity for the X 2 family, including knee and shoulder devices. The visual system draws from the science of contrast therapy, using a bold gradient palette transitioning from cold to heat, balanced with striking black and white. Expressive photography of real athletes blends with refined product visuals to convey both human performance and technical precision.

A custom display typeface was developed for Hyperice’s digital interfaces, supported by a flexible type system. The launch identity was completed with 3D product renders and a cinematic brand film crafted by Someform Studio.