The North Face
The Collected Works
16 Jan 2024
The North Face
The Collected Works worked with the North Face in developing the campaign to commemorate the 50th anniversary of their iconic parka. This parka is not just a brilliant piece of technical gear for extreme conditions, it’s also a cultural symbol that has resonated with the masses.
TCW team crafted a comprehensive design system that included a dynamic motion package and an exclusive, limited-edition zine. This system enabled us to integrate campaign photography and written interviews with the incredible Conrad Anker, Jimmy Chin, Quannah Chasinghorse, and Danie Sierra.
