Socio Design

13 Jan 2021


Steve Grear began selling sneaker cleaning kits from his Arizona garage in 2010, inspired by advice his mother had given him as a child: keep your shoes clean, and people will respect you. It turns out she was right – Reshoevn8r gained attention by innovating and energetically demoing new products to a rapidly growing and loyal online audience. Today they’re the most respected sneaker care specialists in the world.

Nine years on, they had outgrown their brand and were losing ground to new competitors. They came to us to help rediscover their purpose, and rethink their future. We led them back to the thing that started it all. The thing they share with each and every one of their followers: a love of sneakers.

In collaboration with Hype Type Studio

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